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I write about topics that I find exciting and interesting, with the hope that I am able to do the same for my readers. Sometimes, these topics take awhile before they get rusty. Other times, it only takes a few months before all of you (my readers) realize how important they are. This is one such instance- someone pointed out to me the other day that I hadn't written anything on mobile apps in a while and asked why not? It was an excellent question- mobile apps has been something we've been writing about at TechKeeda (and there's an enormous amount we haven't covered yet!) for years now and we continue to witness its impact on our customers and partners every day. So I wrote about mobile apps. And here it is. It's been a busy time lately at TechKeeda Towers- we've had our work cut out for us since the launch of Oyo Rooms, so much so that for the past two weeks, I haven't even had the time to go through what our writers have come up with! But there was one article that stood out- one written by Mridul Datta, titled "How Mobile Apps are Transforming Organizations Across Industries." The title was enough to get my attention because how could it not? The premise that mobile apps were transforming organizations across industries just sounded like an interesting story! :D And I wasn't wrong. It was an interesting story. Here's why (and how!) Mridul gave the example of the recently-launched Foodpanda app that is transforming the way restaurants, caterers and food-delivery companies interact with their customers. He wrote, "the Foodpanda app helps users order food directly from restaurants and caterers (that may or may not be listed on the restaurant directory), provides accurate assessment of delivery time, enables users to track their orders and suggest nearby eateries." This is a great thing, especially for people who want good food at a reasonable price! But it gets better when you think about what this means for restaurants and caterers across the country. In his article, Mridul writes, "Today, Foodpanda is available in 35 countries and is accessible from a smartphone or tablet. In order to use it, the restaurant or caterer only has to have a simple SMS-based solution in place. The fact that Foodpanda is both a food delivery app and a restaurant directory app helps the app grow into a business that will generate revenues for its platform as well as value for all stakeholders involved." This makes sense because restaurants and caterers have a large network of customers. But they don't always know what those customers need from them! With the Foodpanda app, those businesses now have an outlet where they can communicate directly with their customers. Mridul goes on to tell us how customer feedback is coming in through the Foodpanda platform, providing information about what customers are looking for, how they are choosing which restaurants or caterers they want to order from, and whether they are satisfied with the food itself. It's a win-win situation for everyone involved! With more than 1 million downloads on iOS and 10,000 restaurants listed on the platform currently, this app has clearly made its presence felt- it has become the new go-to app for many restaurant owners and caterers across India! It's clear that good mobile apps can be every business owner's best friend. cfa1e77820
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